Short, careful essays for parents, teachers, and anyone curious about how vocabulary actually grows — written by the team behind the app, drawn from research and from teaching.
How a child's vocabulary actually forms, what research tells us about retention, and why depth beats drills almost every time. Practical, parent-friendly.
Read the series →Raising kids across languages: how to support English without losing the home language, what translation does for comprehension, and notes from ESL teachers.
Read the series →A new essay every other week. Subscribe below if you'd like them in your inbox the morning they're published.
Every day at 6am local time, a new word appears in the app. Here's the week's archive. Tap any to hear it, then add it to your library.
Try today's word →